Les publicités comportent toutes un script de suivi. Voici le rapport traditionnel d'AdGuard sur les traqueurs publicitaires dans le monde.
This study explores the impact of the General Data Protection Regulation (GDPR) on online trackers—vital elements in the online advertising ecosystem. Using a difference-in-differences approach with a balanced panel of 294 publishers, it compares publishers subject to the GDPR with those unaffected (the control group). Drawing on data from WhoTracks.me, which spans 32 months from May 2017 to December 2019, it analyzes how the number of trackers used by publishers changed before and after the GDPR. The findings reveal that although online tracking increased for both groups, the rise was less significant for EU-based publishers subject to the GDPR. Specifically, the GDPR reduced about four trackers per publisher, equating to a 14.79 % decrease compared to the control group. The GDPR was particularly effective in curbing privacy-invasive trackers that collect and share personal data, thereby strengthening user privacy. However, it had a limited impact on advertising trackers and only slightly reduced the presence of analytics trackers.
A hack of location data company Gravy Analytics has revealed which apps are—knowingly or not—being used to collect your information behind the scenes.
Each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive
Discover case studies from our agency community making their mark on sustainable brands.
The advertising industry is one of the most influential drivers in changing modern society, yet the environmental impact of advertising is often overlooked. The responsibility the sector holds in addressing climate change could be pivotal in creating more pro-environment attitudes.